Case Study Store Sourcing
The following data is complied by a KS&R phone survey for Autotrader. It is a blind sample from 640 sold customers over a 3 month period March April and May in the Las Vegas Nevada market. 211 customers contacted the results follow.
New Car Sales Sourcing
As we drill down on sales details from sold customers we find the dealer site is number one. This site has a customer hold time of 8 to 11 minutes per visit with unique visits of 7900 for the month. Unique visits are individuals only counted 1 time not multiples.
Top Used Car Website
Purpose: To help your dealership assess the effectiveness of its advertising spend.
Objectives: To understand what advertising sources influence how vehicle buyers find out about your dealership and the vehicle they purchase.
To determine how buyers initially establish contact with your dealership.
Methodology: AutoTrader.com commissioned KS&R, an independent market research firm, to conduct telephone interviews among your recent vehicle purchasers on behalf of your dealership.
Surveys were conducted June 3 –10, 2010.
